Heritage, technique, colour, performance: each of the capsule lines revamp a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meaning.
Knitwear, colour and innovation hold “A Collection Of Us” together.
The capsule collections bring this three-way alliance back to the centre of the stage, highlighting the technical skills that create soft, polished, on-trend, high performance knitwear, and drawing attention to the imagination and forward-thinking spirit of Benetton fashion.
A global campaign accompanies “A Collection Of Us” featuring five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to reach all of the world’s women.
What if every woman in the world could be the protagonist of her own story? This question is at the base of the new social commitment by the Treviso-based clothing company, whose sustainability strategy for the coming years will focus specifically on women who are still waiting to be guaranteed a sustainable livelihood and full participation in all economic sectors.
The “Benetton Women Empowerment Program” is a long term initiative that supports projects and concrete actions aimed at targeting important key priorities for women, following the Sustainable Development Goals (SDGs) set by the United Nations for 2030: sustainable livelihood, non discrimination and equal opportunities, access to quality education and healthcare and an end of all forms of violence against women.
Benetton’s Women Empowerment Program takes roots in the Italian fashion brand’s long history of social commitment and moves on to recognize that gender equality is not only a human right, but a necessary step toward building a peaceful, prosperous and more sustainable world for all.
No comments:
Post a Comment