Monday 30 June 2014

ECO WARRIORS TAKE THE SPOTLIGHT IN REPLAY’S LASERBLAST L.I.F.E. CAMPAIGN

For the unveiling of the innovative Laserblast L.I.F.E. collection, fashion brand Replay champions real-life activists as models.

Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges.
To bring to life the eco-credentials of this distinctive range, Replay has cast models with a world-leading ethical stance – the real-life activists transforming the way we live today.
For women the eco warrior is Norwegian born model and actress Aleksandra Orbeck-Nilssen who has her own wildlife conservation trust,  Nanofasa  and is a leading spokesperson for African environmental issues around the world www.nanofasa.com
Replay’s outstanding feature is the dyeing process using natural pigments of mineral origin. The pulverized rock imbues the fabric with a distinctive faux vintage appeal thanks to the fine variegation of hues.
The women’s styles are the skinny Luz and the boy fit Pilar jeans in three different types of wash .

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