Dulux launches
Let’s Colour in the UK with a little help from British fashion
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After dressing the world's most
fashionable people and interiors for the past 15 years, British designer
Matthew Williamson has turned his hand to exteriors for the first time to
help launch a UK-wide community regeneration project, Let’s Colour.
The celebrated designer donated a
striking rainbow design, originally developed for his Summer collection in 2005,
to the first of over 200 projects set to happen over the next year as part of
the Let’s Colour movement.
The Dulux initiative, which
aims
to turn grey areas into colourful communities, has already transformed run down
communities all over the world, from Rio De Janeiro to Paris, and the
Ravensbourne Community Centre in South East London became the first UK project
to be transformed from grey to great with the Matthew Williamson
design.
As a designer renowned for his use of
colour and pattern, Williamson was the ideal choice to help launch Let’s Colour
in the UK, and was invited to work to a brief of improving people's lives
through colour. He comments: “I’m continually inspired by nature and the
rainbow is one of nature’s greatest optical phenomenons. The sighting of a
rainbow never fails to bring a smile to people’s faces. They signify optimism
and positivity: with them comes the sunshine after the rain.”
Williamson is excited to see his print
on a building for the first time: “I’ve only ever used this print as a
small-scale repeat on diaphanous silk dresses so I’m very excited to see it
translated on to such a large building. I like the juxtaposition of the urban
brick building against the brightly coloured rainbows.”
Dulux is donating £1m in funding to
positively colour one million lives by 2020 through the Let’s Colour
project. It has already brought colour to the streets of India and France and
the favelas of Brazil, inspiring
people to reclaim their surroundings and regenerate them with a splash of
colour. Working hand in hand with community regeneration charity,
Groundwork, over 200 projects will be completed around the UK this year, using
60,000 litres of paint and positively impacting the lives of over 350,000
people.
The public can nominate projects, from
housing estates to school frontages, to be transformed with colour by visiting
www.letscolour.co.uk. Projects nationwide will be selected
based on the level of positive emotional and physical change it will bring to
people’s lives.
Let's Colour welcomes project nominations from community groups,
charities and individuals who have the desire and determination to make a real
difference. To find out more or get involved go to www.letscolour.co.uk.
About
Let’s Colour
In
2012, the Let's Colour Project is coming to the UK. Supported by the Let's
Colour Fund, Dulux will be contributing a percentage of coloured emulsion sales
towards this project. By purchasing colourful Dulux paints, the public can help
to transform communities with colour nationwide. The Let's Colour Fund has been
established by Dulux with the ambition of positively colouring 1 million lives
by 2020. Through believing in the power of colour, the Let's Colour Fund will
help in colourfully transforming local communities through various initiatives.
For more information visit www.letscolour.co.uk
About Groundwork
Groundwork
is the community charity with a green heart. We want places to look better,
streets to be safer and outside areas to be green and beautiful. We want people
of all ages to actively get involved and come together to make the best of
where they live. We want to improve job prospects by offering training and
employment opportunities. We want to show people how they can make their homes
and workplaces better for the environment and cheaper to run. Above all we want
communities to play a part in changing their local area for the better and enjoy
the benefits from their hard work for many years to come.
I just visited "lets colour:, that is so cool, i wish things like these would happen in Romania too, maybe in 100 years hahaha.
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